We interviewed young man, Ch.Tsogtbayar, examplary young generation of Mongolia. He is the founder of Choi Hainzan brand, which produced the first Mongolian wireless headphone, smart bracelets and watch with positioning system. He purposed to produce affordable yet quality product with Mongol mind and he has accomplished his goal with cooperation of his friends and partners.
First of all, congratulations to you. You are ready to deliver your products, which reflect your heart, to the customers.
Thank you. The store is officially not open yet. However, people interested in our products are coming. I am excited to hear praise from the customers who visited the store. The official opening of the store was scheduled this week. But my partners were busy, official opening is planned for the next week.
People are very pleased to hear that Mongolians are producing smart devices. Where did you get the origin of Choi Hainzan brand?
I had always wanted of being a manufacturer and I thought why can`t we do everything. I have tried to do variety of things. Then, I decided to produce affordable and quality product for the youth. I aimed to do something done by myself and I cooperated with my friends. Generally, my products are dedicated to young generation. Why people must buy expensive branded products? We are offering affordable prices with same quality as expensive brands, and we can say that is our advantage. Our principle is quality, therefore users must have same experience as expensive brand too, or maybe even more functionality. Lately, fashion has become a contributing item in development of Mongolian content. Thus, we initiated equipment for youth.
What challenges did you face during the initiation and operation of new business? How did you cope with the challenges?
Initiating brand new thing is difficult and people tend to think that something new is actually something old that is improved. Thus, we conducted survey on new products or at least one part of product that can be produced in Mongolia. Everybody knows that support for production of technology products in Mongolia is not developed yet and the condition is hard. Therefore, we faced two issue, to produce high cost product in Mongolian market or whether to co-brand from abroad.
How to develop business environment in Mongolia?
As we see, business environment in Mongolia should retain the value internally by changing the tax policy on products as well as food items that we are able to produce and manufacture in Mongolia. In addition, there should be limit in profits margin at stores that resell products. For instance: we offer affordable price to customer, but reatail stores add 20-30 percent of margin, as a result, customer is pushed to buy expensive products.
I recall that you have had an idea on your mind for a while and the achievement of idea have taken long time. How much time was spent to finish your products?
Production of these three products took a year. In addition to the product, we worked on logos, brochures and package, which involved more people and labor. In reality, production was not easy at all. Cost of producing one small metal lock of watch was too high. For production, there is no legal support in Mongolia.
What was your impression when you received the product?
We had been seeing our products as picture. Then, when we received the product I felt little disappointment. We had been improving our products and worked on every mistake or something we didn`t like. Finally, we have realized that the products become more realistic with its package and brochure.
Are you facing problems with promoting your product to the market?
Of course, everything meets difficulties. We are mainly focusing on marketing and sales. Customers are mostly satisfied with our products. Some customers have wrong idea due to lack of information on our products. We are working to deliver affordable products to Mongolian customers.
Tell me about your brand name?
Choi is my father`s name and Hainzan was my grandfather. Alone they were read like Korean or German name, then I combined them together.
What about the motto? Before, it was “For Beautiful People” and it has changed now.
I think that motto should be unique. Before, it was “For Beautiful People”. Now it changed to “For Youth”. Previous motto was designed with mind that to every parent their children are beautiful and precious. But we decided to change as our target market is youth.
Chinggis square is described on the package of “Naiz” /Friend/ watch with positioning system?
I didn`t want to use the old bitten up traditional pattern on design in order to include Mongolian content. I just aimed to create specific design for youth to suit to taste of the modern Mongolians.
What is your profession?
I graduated from 24th elementary school. Then, I earned Bachelor Degree in Software Engineering at Computer Science and Management School of Mongolian University of Science and Technology. After, I graduated from University of Finance and Economy majoring in Business Administration.
Did you create your application by yourself?
Writing code does not make one a software engineer and it takes long time. Thus, I hired one of the best software engineers. It takes too much time when one person attends to everything. Therefore, I think, together we can do more powerful and nicer things. Better management helps us to create more powerful and realistic things.
What time do you wake up?
Because of going to bed late, I tend to sleep in the morning. But I wake up at 07.50am everyday.
You might have full schedule everyday as you are employed and operating business as your hobby?
Indeed, I rarely have free time. I work for Uniltel Group as Sales Manager. I spend most of the day at my job. Moreover, I go to gym and planning to attend bodybuilding competition. I have many things to do including plan for next step and some other stuff.
Your brand is your hobby. What do you usually do if you have free time except of your hobby?
I have no free time at all. If I have free time, I prefer to stay home and rest.
Thank you for accepting our invitation. Let's finish the interview with the last question. When will you introduce your next product?
The next product is scheduled to be introduced in May.
Good luck.
We interviewed young man, Ch.Tsogtbayar, examplary young generation of Mongolia. He is the founder of Choi Hainzan brand, which produced the first Mongolian wireless headphone, smart bracelets and watch with positioning system. He purposed to produce affordable yet quality product with Mongol mind and he has accomplished his goal with cooperation of his friends and partners.
First of all, congratulations to you. You are ready to deliver your products, which reflect your heart, to the customers.
Thank you. The store is officially not open yet. However, people interested in our products are coming. I am excited to hear praise from the customers who visited the store. The official opening of the store was scheduled this week. But my partners were busy, official opening is planned for the next week.
People are very pleased to hear that Mongolians are producing smart devices. Where did you get the origin of Choi Hainzan brand?
I had always wanted of being a manufacturer and I thought why can`t we do everything. I have tried to do variety of things. Then, I decided to produce affordable and quality product for the youth. I aimed to do something done by myself and I cooperated with my friends. Generally, my products are dedicated to young generation. Why people must buy expensive branded products? We are offering affordable prices with same quality as expensive brands, and we can say that is our advantage. Our principle is quality, therefore users must have same experience as expensive brand too, or maybe even more functionality. Lately, fashion has become a contributing item in development of Mongolian content. Thus, we initiated equipment for youth.
What challenges did you face during the initiation and operation of new business? How did you cope with the challenges?
Initiating brand new thing is difficult and people tend to think that something new is actually something old that is improved. Thus, we conducted survey on new products or at least one part of product that can be produced in Mongolia. Everybody knows that support for production of technology products in Mongolia is not developed yet and the condition is hard. Therefore, we faced two issue, to produce high cost product in Mongolian market or whether to co-brand from abroad.
How to develop business environment in Mongolia?
As we see, business environment in Mongolia should retain the value internally by changing the tax policy on products as well as food items that we are able to produce and manufacture in Mongolia. In addition, there should be limit in profits margin at stores that resell products. For instance: we offer affordable price to customer, but reatail stores add 20-30 percent of margin, as a result, customer is pushed to buy expensive products.
I recall that you have had an idea on your mind for a while and the achievement of idea have taken long time. How much time was spent to finish your products?
Production of these three products took a year. In addition to the product, we worked on logos, brochures and package, which involved more people and labor. In reality, production was not easy at all. Cost of producing one small metal lock of watch was too high. For production, there is no legal support in Mongolia.
What was your impression when you received the product?
We had been seeing our products as picture. Then, when we received the product I felt little disappointment. We had been improving our products and worked on every mistake or something we didn`t like. Finally, we have realized that the products become more realistic with its package and brochure.
Are you facing problems with promoting your product to the market?
Of course, everything meets difficulties. We are mainly focusing on marketing and sales. Customers are mostly satisfied with our products. Some customers have wrong idea due to lack of information on our products. We are working to deliver affordable products to Mongolian customers.
Tell me about your brand name?
Choi is my father`s name and Hainzan was my grandfather. Alone they were read like Korean or German name, then I combined them together.
What about the motto? Before, it was “For Beautiful People” and it has changed now.
I think that motto should be unique. Before, it was “For Beautiful People”. Now it changed to “For Youth”. Previous motto was designed with mind that to every parent their children are beautiful and precious. But we decided to change as our target market is youth.
Chinggis square is described on the package of “Naiz” /Friend/ watch with positioning system?
I didn`t want to use the old bitten up traditional pattern on design in order to include Mongolian content. I just aimed to create specific design for youth to suit to taste of the modern Mongolians.
What is your profession?
I graduated from 24th elementary school. Then, I earned Bachelor Degree in Software Engineering at Computer Science and Management School of Mongolian University of Science and Technology. After, I graduated from University of Finance and Economy majoring in Business Administration.
Did you create your application by yourself?
Writing code does not make one a software engineer and it takes long time. Thus, I hired one of the best software engineers. It takes too much time when one person attends to everything. Therefore, I think, together we can do more powerful and nicer things. Better management helps us to create more powerful and realistic things.
What time do you wake up?
Because of going to bed late, I tend to sleep in the morning. But I wake up at 07.50am everyday.
You might have full schedule everyday as you are employed and operating business as your hobby?
Indeed, I rarely have free time. I work for Uniltel Group as Sales Manager. I spend most of the day at my job. Moreover, I go to gym and planning to attend bodybuilding competition. I have many things to do including plan for next step and some other stuff.
Your brand is your hobby. What do you usually do if you have free time except of your hobby?
I have no free time at all. If I have free time, I prefer to stay home and rest.
Thank you for accepting our invitation. Let's finish the interview with the last question. When will you introduce your next product?
The next product is scheduled to be introduced in May.
Good luck.