GOBI JSC introduces a new luxury brand "YAMA"

Yama, a new luxury brand was born in Mongolian cashmere clothes industry. Famous Italian fashion designer designed the first collection of the Yama brand, introduced by the Gobi JSC.

The word Yama, meaning goat in Mongolian and it defines the peak of the mountain in Japanese. World acknowledged Gobi brand released the Yama brand, aiming to produce luxury cashmere products and move to the next level. Therefore, Gobi JSC worked with Italian fashion designer with 20 years of experience on the fist collection of its new brand.

Yama, a new luxury brand was born in Mongolian cashmere clothes industry. Famous Italian fashion designer designed the first collection of the Yama brand, introduced by the Gobi JSC.

The word Yama, meaning goat in Mongolian and it defines the peak of the mountain in Japanese. World acknowledged Gobi brand released the Yama brand, aiming to produce luxury cashmere products and move to the next level. Therefore, Gobi JSC worked with Italian fashion designer with 20 years of experience on the fist collection of its new brand.

Yama Cashmere, which aims to provide sense of luxury to their customer is being sold at the Shangri-La Mall, Ulaanbaatar.

The fist collection of Yama brand named "Poetry of nature" is a classic and focuses on the colors being trend in recent years.

Yama Cashmere, which aims to provide sense of luxury to their customer is being sold at the Shangri-La Mall, Ulaanbaatar.

The fist collection of Yama brand named "Poetry of nature" is a classic and focuses on the colors being trend in recent years.

The first fashion show of Yama brand was held at Shangri-La Hotel, Ulaanbaatar on Nov 4.