-How did "Erdenes" brand start?
-I am interested in fashion. I always wanted to do something in fashion sector. I started to study fashion since 2014. At that time, eco products boomed in the market. Thus, I thought it would be cool to produce bags using felt. Mongolians have been using felt and felt products from ancient times. However, we use only grey felt. Therefore, I decided to produce stylish handbags using colored felt. I started to study the major handbag brands of the world. They have used cotton felt in their new handbags since 2014 and it has became a new trend. Thus, I started my business in Mongolia. Our first product was released on Jan, 2016.
-How many products have you released ever since?
-I have not counted yet. Technically, we produce bags and small goods such as, handbag, backpack, clutch, notebook cover, pencil case, iPhone, tablet and iPad case, notebook case, passport wallet, keychain and business card holder.
-Colors of your products are pretty awesome. Where do you purchase the raw materials?
-We use processed felt. Currently, we have not found the supplier of colored felt from Mongolia. We purchase our raw materials from Australia and process it in China. Our felt is standard felt fine wool sheepand have width of 2-3 mm.
-What is the advantage of felt products?
-Felt bags are lighter than leather bags. Also felt is eco-friendly material and it is the biggest advantage of our products. We conducted more research on eco-friendly materials and even our customer orders bag without leather. Felt backpack warms your back when you carry them in the winter. However, it is suitable for any season.
-I think the felt products are prone to pilling and require care.
-Our felt products are made with fine-wool thus the pilling will not occure. Moreover, it does not require special care. We spray nano protection for our products. The only risk that should be considered is shrinking when exposed to water. Therefore, stay away from rain.
-Where do you sell the products?
-At first, we sold our products through Facebook. Today, our products are available at the Gumuda Concept Store and Lhamour Creative Store. People usually come to our studio as well.
-Who does the product design?
-I love fashion. I make designs on my own. I have not qualified as fashion designer. Therefore, I needed to conduct more research. It takes much time to produce one product such as, molding and expirement. Once my mother told me that bag is geometric shapes and that word inspired me. I love maths. My mother`s word changed my angle.
-What is your future goal? I heard that you received orders from abroad. Do you have plan to export your products?
-We have just become popular in Mongolia. On the other hand, Mongolian market is not big. Thus, we aim to be fully acknowledged in Mongolia and will export our products further. We are looking for another material. Now we use felt and leather. Currently, we received orders from individuals living in Kuwait, Australia, Japan and the United States and South Korea. Today we sent the order to Canada. Therefore, we hope that there is an opportunity of exporting our products to foreign markets.
-What is your advice to start-up businesses?
-When you start something, you will face many challenges. Even there will be many ups and downs. Rent and salary were the major problem to us.
In addition, it is significant to define the business vision. My family supports me all the time and gives me courage. Thus, it is important to choose a partner who will support and encourage you.
For more information on "Erdenes" brand, click HERE or contact at 976-88089933.
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