Hard Rock Cafe opens in Ulaanbaatar

Journalist A.Odontuya

2016-12-15 11:02 GMT+8

ULAANBAATAR, MONGOLIA, 10 DECEMBER 2016 – Hard Rock Cafe is bringing the brand’s one-of-a-kind blend of music, entertainment, iconic merchandise and authentic, American fare to Ulaanbaatar.

The 1,006 square-meter, will showcase Hard Rock’s new design style and latest technology. Hard Rock Cafe Ulaanbaatar opened in the heart of the newly built Naran Place shopping mall and luxury residential complex, making it a must-see for both visitors and locals alike.

Hard Rock Cafe Ulaanbaatar opened in the heart of the newly built Naran Place shopping mall.

“Hard Rock has been looking forward to opening its first cafe in Mongolia, and we could not have asked for a better location than Ulaanbaatar to showcase our immersive dining experience,” said Steve Yang, Area Vice President for Development & Franchise Operations Asia Pacific. “Ulaanbaatar is a rich and vibrant city that is perfect for Hard Rock Cafe, and we look forward to working with our new partners as we join this thriving and energetic community.”

Hard Rock Cafe Ulaanbaatar is opening in a spacious, two-floor building that will be able accommodate up to 280 people. A charming spiral staircase leads up from the Rock Shop to the fabulous restaurant’s main hall and will feature a luxurious lounge area and VIP booths able to seat eight to 16 people. The new cafe will also boast a vibrant bar and a live music stage that will feature the best in live music and entertainment from Mongolia and around the globe.

The cafe offers a unique look at the history and future of music, with an entirely new memorabilia collection from legendary and contemporary musicians from around the world, including clothing items from Taylor Swift, Rihanna and Lady Gaga; drum sticks from Metallica; a guitar from Foo Fighters; and autographs by John Lennon, Bob Dylan, Pink Floyd, and more.

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Guests of Hard Rock Cafe Ulaanbaatar can enjoy fresh, high-quality items from Hard Rock’s menu, including a selection of fan-favorite Legendary Burgers™, each featuring unique toppings, savory sauces and rich, melted cheeses. Hard Rock’s Smokehouse offerings utilize the very best Hickory wood chips to slowly cook its ribs, chicken and pork to juicy, tender perfection. In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock’s souvenir, collectible glassware.

The Ulaanbaatar cafe’s Rock Shop will offer music-inspired items, as well as collectible Hard Rock Cafe merchandise. Ulaanbaatar-specific merchandise can only be purchased at this retail location, which offers an exclusive design quality that enhances each item’s appeal. Fans may also shop for Hard Rock’s much-coveted signature pins to add to their collection.

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Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. In every Hard Rock city, the staff makes it a priority to become a valuable community partner, and Hard Rock Cafe Ulaanbaatar looks forward to continuing this tradition.

About Hard Rock International

With venues in 74 countries, including 172 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Shanghai, Yangon and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China.

For more information on Hard Rock International, visit www.hardrock.com.

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