With an aim to reinforce Mongolian fashion industry with new outlook and expression, private channel Edutainment TV is bringing the international ‘Next Top Model’ reality television show format to Mongolia with an official license from CBS Studios International.
The first cycle of the ‘Mongolia’s Next Top Model’ will premiere on the Edutainment channel on January 14, to air a total of 16 episodes. According to the organizers, more than 220 young women applied for the show, and after a three-stage selection process, 22 ladies have been qualified to enter the show.
“I believe that the entire fashion industry and the people of Mongolia are pleased and excited with the arrival of ‘Mongolia’s Next Top Model’. Personally, I am overjoyed to be a part of the show as a presenter and a judge, and to collaborate with the show-makers”, said professional model Nora Dagva at a press conference held by the organizers yesterday. Alongside her, T.Nansalmaa, CEO of ‘On’n Off’ Production and actor/model N.Orgil will be on the panel of judges.
“Mongolia’s Next Top Model’ will be a big contribution to the evolution of Mongolian fashion sector. It will also change Mongolians’ perceptions and attitude towards fashion and models. Our show will expose who a model is, what he or she does and what’s behind the curtain in fashion industry”, the model added.
After a series of contest, the winner of the show will earn a one-year commercial contract with national mobile phone operator G-Mobile, cash prize MNT 20 million, a certificate of Paris tour and a two-year contract with ‘Looque’ fashion agency in Singapore.
“Global fashion industry evolves fast. Though Mongolian fashion industry is progressing every year, we haven’t produced a model or designer working in Milan, Paris, New York or London, the fashion capital cities of the world. We think, our show will help us get there. For that reason, the best of Mongolian fashion industry are participating and collaborating in the show which is why we are confident that the show will come out as a quality entertainment element in Mongolian media landscape”, explained U.Sodgerel, Executive Producer of the show during the press conference. She introduced Buro 24/7, an online fashion and lifestyle platform founded by Russian entrepreneur, journalist Miroslava Duma to Mongolia.
The ‘Mongolia’s Next Top Model’ organizers have invited British producer Martyn Redman, Executive Producer of ‘Britain’s Next Top Model’ who accepted to work as a Consulting Producer for the Mongolian adaptation of one of the longest running reality shows. “It’s honor to work on ‘Mongolia’s Next Top Model’. For 12 years, I produced ‘Britain’s Next Top Model’, and it’s a great show. As such, I am sure that the show will be a booming success in Mongolia”, he said to reporters during the press conference of January 5.
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