Ambassadors' wives promote Mongolian cashmere

A.Narantsatsral

2017-03-17 12:27 GMT+8

On Mar 16, wives of foreign ambassadors residing in Mongolia attended cashmere product fashion show as models. 

Mongolian Wool and Cashmere Association and Women's Diplomatic Club NGO under the Ministry of Foreign Affairs organized the show. 

The show featured Gobi, Goyo, Evseg, Buyan, Blue sky cashmere, Erdenet cashmere, Sor cashmere, Nans cashmere, Uujin, Baylag, Ulzii, Mongol Nekhmel, Goyol cahsmere, Gurvan sor, Gobi-Erdene, National Silk. 

In near future, Government of Mongolia set a goal to increase cashmere product export by 1.5 to 2 times and approved "cahsmere" program. 

D.Altantsetseg, Executive Director of Wool and Cashmere Association:

"Cashmere industry is facing many challenges. Export is one of them. Therefore we are planning to do a lot of work to promote Mongolian cashmere to foreign markets.

In regards, we are promoting Mongolian cashmere with embassies. Today ambassadors` wives and staff of embassies wore Mongolian cashmere products. It is the beginning of our work."

Photo by: D.Javkhlantugs

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