Mongol brands and products have been recently introduced in great number and at same time, very competitive with imported goods. But, we can safely say that we have not seen for a while a high technology product created by Mongol minds.
Xphone is certainly promising Mongol brand, which can impose a great challenge for foreign brands in same field. Today, we deliver the interview with Brand Manager of Way-Out LLC D.Ariunbold.
It has been several months since Xphone was introduced to the market. How well is the sales going and how do people receive the brand?
Our product was firstly released to the market in last January, when its sales started growing gradually despite not publicly promoted. Then, we were into developing a marketing plan in July and officially introduced our products to customers in September, with intensifying marketing and promotion activities. Following successful marketing campaign, our sales have been increasing and are expected to grow in the further.
You might have noticed from our official facebook page that most of our page posts have been made within last two to three months, including video promotion, brochures and others. Namely, the video promotion is considered to be very successful and much appreciated by the public.
When did an idea of creating the smartphone come into the mind?
CEO Ch.Battulga initially brought up the idea of creating the smartphone, which has become a reality starting from last December and January. Today our phone is available at all branches of Mobicom, Skytel and Next Electronics. We firstly started working on our ides two years earlier and it was required of a great deal of time in order to select foreign borders. For me, I am working as brand manager of Xphone.
It is interesting for local people that Mongolian brand “smartphone” is being created. It is obviously not easy to make all components of Xphone in Mongolia – thus, where do you get your products manufactured and assembled? Also, which part of the production do you get involved in except of the management?
Apparently, we brought up our idea of creating local brand smartphone – Xphone in order to compete and to replace import products in the further – to penetrate into foreign markets if possible. Therefore, we worked and instilled our ideas and creativeness into every details and aspect such as design and functions, which is developed into a tangible asset or phone by our contract manufacturing company. The designing part of the phone is prepared in Hong Kong prior to moving into get assembled in China. There is no other smartphone brand called ‘Xphone” with similar design and trademark in the world. We received a patent for our products from Mongolian Intellectual Property Agency.
Please give us details of the phone?
Xphone has two models of phones so far: X4 and X5 released in white and black colors. X4 has 4-inch display, whilst X5 has 5-inch display. X4 phone is appropriate for customers who have regular needs of a phone such as texting, calling and internet service, as X5 should be good for ones who prefer more functions, specifications and better design. Also, both models are available in dual languages of English and Mongolian as well as accept dual sim cards.
What are the purchase conditions of the product?
Despite currently not available for the lease, our products’ prices are affordable and moderate compared to others. X4 model is sold at MNT 160.000 as X5 model can be bought at MNT 360.000, with 6-month warranty. Since our product is officially created and assembled by our contract company, it is brought to customer with the sealed package and all accessories, which confirms in return that our phone is not refurbished product. Also, there is no intermediary individual or entity between our company and our contract manufacturing company. Our company manages repair services and additional accessories sale.
Currently, two models have been released. Other smartphones are updated into next version annually. Would your product follow same path? If so, when is a new model to be available at the market?
Next models of our products are to be released in December. But we would keep such information secret until the release date. Furthermore, we plan to introduce new models every year. We believe that our products are competitive enough compared to other medium level of foreign phone brands.
You guys are creating a Mongolian brand and clearly must have a strong ambition to compete with imported phones. What would be your future goal?
Yes, of course. Our goal is to create a product that is competitive enough to replace the imported cell phones and even to find a way to produce our phones here in Mongolia. For now, we have created an Xphone – a phone brand, but in the future we plan to expand it to Xbrand. However, domestic manufacturing of a cell phone is very challenging. Especially for a phone that requires a high technology and cost.
We also established cooperation with Royal Music Productions to create first Mongolian-themed “ringtone”. It means that the ringtone is created with a melody of Mongol music instruments, which is only played in an Xphone. It is believed to be one of features to separate our brand from foreign ones if we penetrate into foreign markets.
Please switch on subtitles on the video
What else do you have to say?
People usually think that an Xphone is made in Mongolia since it is Mongol brand. The branding is not about manufacturing or assembling a certain product. For instance, Iphone is US brand, but it has “Assembled in China” on its backside. Similarly, HTC is Taiwan brand as well as Samsung is Korean brand. However, all of them are manufactured and assembled in China. So, Xphone is Mongol brand. It is how we should see the brand concept.
Thank for your time and interview
Mongol brands and products have been recently introduced in great number and at same time, very competitive with imported goods. But, we can safely say that we have not seen for a while a high technology product created by Mongol minds.
Xphone is certainly promising Mongol brand, which can impose a great challenge for foreign brands in same field. Today, we deliver the interview with Brand Manager of Way-Out LLC D.Ariunbold.
It has been several months since Xphone was introduced to the market. How well is the sales going and how do people receive the brand?
Our product was firstly released to the market in last January, when its sales started growing gradually despite not publicly promoted. Then, we were into developing a marketing plan in July and officially introduced our products to customers in September, with intensifying marketing and promotion activities. Following successful marketing campaign, our sales have been increasing and are expected to grow in the further.
You might have noticed from our official facebook page that most of our page posts have been made within last two to three months, including video promotion, brochures and others. Namely, the video promotion is considered to be very successful and much appreciated by the public.
When did an idea of creating the smartphone come into the mind?
CEO Ch.Battulga initially brought up the idea of creating the smartphone, which has become a reality starting from last December and January. Today our phone is available at all branches of Mobicom, Skytel and Next Electronics. We firstly started working on our ides two years earlier and it was required of a great deal of time in order to select foreign borders. For me, I am working as brand manager of Xphone.
It is interesting for local people that Mongolian brand “smartphone” is being created. It is obviously not easy to make all components of Xphone in Mongolia – thus, where do you get your products manufactured and assembled? Also, which part of the production do you get involved in except of the management?
Apparently, we brought up our idea of creating local brand smartphone – Xphone in order to compete and to replace import products in the further – to penetrate into foreign markets if possible. Therefore, we worked and instilled our ideas and creativeness into every details and aspect such as design and functions, which is developed into a tangible asset or phone by our contract manufacturing company. The designing part of the phone is prepared in Hong Kong prior to moving into get assembled in China. There is no other smartphone brand called ‘Xphone” with similar design and trademark in the world. We received a patent for our products from Mongolian Intellectual Property Agency.
Please give us details of the phone?
Xphone has two models of phones so far: X4 and X5 released in white and black colors. X4 has 4-inch display, whilst X5 has 5-inch display. X4 phone is appropriate for customers who have regular needs of a phone such as texting, calling and internet service, as X5 should be good for ones who prefer more functions, specifications and better design. Also, both models are available in dual languages of English and Mongolian as well as accept dual sim cards.
What are the purchase conditions of the product?
Despite currently not available for the lease, our products’ prices are affordable and moderate compared to others. X4 model is sold at MNT 160.000 as X5 model can be bought at MNT 360.000, with 6-month warranty. Since our product is officially created and assembled by our contract company, it is brought to customer with the sealed package and all accessories, which confirms in return that our phone is not refurbished product. Also, there is no intermediary individual or entity between our company and our contract manufacturing company. Our company manages repair services and additional accessories sale.
Currently, two models have been released. Other smartphones are updated into next version annually. Would your product follow same path? If so, when is a new model to be available at the market?
Next models of our products are to be released in December. But we would keep such information secret until the release date. Furthermore, we plan to introduce new models every year. We believe that our products are competitive enough compared to other medium level of foreign phone brands.
You guys are creating a Mongolian brand and clearly must have a strong ambition to compete with imported phones. What would be your future goal?
Yes, of course. Our goal is to create a product that is competitive enough to replace the imported cell phones and even to find a way to produce our phones here in Mongolia. For now, we have created an Xphone – a phone brand, but in the future we plan to expand it to Xbrand. However, domestic manufacturing of a cell phone is very challenging. Especially for a phone that requires a high technology and cost.
We also established cooperation with Royal Music Productions to create first Mongolian-themed “ringtone”. It means that the ringtone is created with a melody of Mongol music instruments, which is only played in an Xphone. It is believed to be one of features to separate our brand from foreign ones if we penetrate into foreign markets.
Please switch on subtitles on the video
What else do you have to say?
People usually think that an Xphone is made in Mongolia since it is Mongol brand. The branding is not about manufacturing or assembling a certain product. For instance, Iphone is US brand, but it has “Assembled in China” on its backside. Similarly, HTC is Taiwan brand as well as Samsung is Korean brand. However, all of them are manufactured and assembled in China. So, Xphone is Mongol brand. It is how we should see the brand concept.
Thank for your time and interview